課程名稱 |
國際企業策略 International Business Strategy |
開課學期 |
106-1 |
授課對象 |
管理學院 商學研究所 |
授課教師 |
劉佳玲 |
課號 |
MBA7078 |
課程識別碼 |
741 M2520 |
班次 |
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學分 |
3.0 |
全/半年 |
半年 |
必/選修 |
選修 |
上課時間 |
星期四7,8,9(14:20~17:20) |
上課地點 |
管二204 |
備註 |
本課程中文授課,使用英文教科書。 限本系所學生(含輔系、雙修生) 且 限碩士班以上 總人數上限:40人 |
Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1061MBA7078_ |
課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
課程大綱
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課程概述 |
The course intends to demonstrate that decisions affecting the international expansion of the firm are neither obvious nor totally determined by the technological or economic forces generally associated with globalization. This course seeks to illustrate with theoretical articles and detailed case studies that the firm’s international business strategy is a sequential decision-making process operating at the country, industry, corporate, business, and subsidiary levels of analysis. Firms manage knowledge accumulation and transfer as they grow international through a mixture of planning and trial-and-error. This course would allow students to experience in the classroom the transcendental decisions that multinational firms face in the course of conducting business across borders. |
課程目標 |
1. Define and explain concepts, frameworks, and techniques of international strategic management.
2. Identify and apply relevant concepts, frameworks, and techniques to identify, define and describe opportunities and problems in the global business context faced by top management.
3. Identify and apply relevant concepts, frameworks, and techniques to formulate strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
4. Identify and apply relevant concepts, frameworks, and techniques to implement strategies to address strategic business problems in a global context from a general management perspective, cutting across functional areas.
5. Develop the ability to think strategically from a general management perspective and define global business problems and offer solutions.
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課程要求 |
待補 |
預期每週課後學習時數 |
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Office Hours |
另約時間 |
指定閱讀 |
待補 |
參考書目 |
1.Peng, Mike W. (2017), Global Business (4th Edition), Cengage Learning
2.Supplementary case materials compiled by the instructor
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評量方式 (僅供參考) |
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週次 |
日期 |
單元主題 |
第1週 |
9/14 |
Introduction of the course |
第2週 |
9/21 |
Globalization 全球化與管理挑戰 |
第3週 |
9/28 |
Managing Cultural Differences 文化差異管理 |
第4週 |
10/05 |
Managing Difference Across Countries 國際市場差異 |
第5週 |
10/12 |
The Strategy of International Business 國際佈局策略 |
第6週 |
10/19 |
Entry Modes of Foreign Markets 國際市場進入策略 |
第7週 |
10/26 |
Managing International Strategic Alliances and Acquisitions |
第8週 |
11/02 |
Emerging Markets 新興市場策略 |
第9週 |
11/09 |
Mid Term |
第10週 |
11/16 |
Global Production, Outsourcing, and Logistics 全球生產管理 |
第11週 |
11/23 |
Global Communication Strategies |
第12週 |
11/30 |
Global Branding Strategy 全球品牌策略 |
第13週 |
12/07 |
Visit of Unilever |
第14週 |
12/14 |
Global Product Strategies |
第15週 |
12/21 |
Movie |
第16週 |
12/28 |
Visit of Franz |
第17週 |
1/04 |
Final Project Presentation |
第18週 |
2018/01/08 |
Final Exam |
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